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Generation Z, also known as the Post-Millenials, the iGeneration, or the Homeland Generation, has arrived. As a marketer, you are advised not to ignore this
With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices. Here we examine several major marketing trends
We all could learn a lot from Amazon’s 25-year journey. Based on an incredibly loyal customer base, a focus on low product prices, fast and
From the moment your manager assigns you the task of putting together a marketing plan for your business, you immediately start feeling overwhelmed. He is
On seeing the title to this article, one question probably immediately comes to mind: what is the difference between a Marketing Plan and a Business
Without a plan, marketing is like driving in the dark: there’s a sense of mystery and excitement. However, there’s also a danger. To grow your
You have a great idea for a new business, and you’re ready to start finding all those customers but you may be missing what many
Do you have an effective social media marketing strategy? Or are you still randomly sending articles to an email list or posting on a couple
You have a great idea for a new small business. However, as you think about marketing your small business and the challenges you face, you
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